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ENLT
Hospitality

Harper's Bazaar

Harper's Bazaar, shot by Cadence Partner

Overview

A new opening only gets one launch. The goal was to drive direct bookings and make sure local people knew about it and wanted to be there.

Client
Harper's Bazaar
Industry
Hospitality
Scope
Opening film and high-reach ad campaigns
Ad views
3M+
Direct bookings
450
Harper's Bazaar, shot by Cadence Partner
Harper's Bazaar, shot by Cadence Partner

What we did

We created the official opening film.

Then we ran high-reach ad campaigns around it, putting the film in front of as many of the right local people as possible, with a direct route to book.

What changed

More than three million ad views and 450 direct bookings.

The film gave people a reason to look. The campaigns made sure enough of the right people saw it, and booked direct rather than through a third party.