Hotels
1K Paris

Overview
1K Paris is a four-star hotel in Le Marais. Alongside the rooms it has El Vecino, its restaurant, its bars and a programme of events.
- Client
- 1K Paris
- Industry
- Hotels
- Scope
- Influencer content and local ad campaigns
- Location
- Le Marais, Paris
The challenge
The brief was content to promote all of it: the hotel, the restaurant, the bars and the events, each with its own audience.



What we did
We created content with influencers to promote the hotel, El Vecino, the bars and the events.
Alongside it we ran local ad campaigns in Paris, so the people nearby saw what was happening and had a reason to come in.
What changed
“What stood out was that they never made it feel generic. The content actually looked and felt like us.”
Andres Munoz, 1K Paris
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