Fairmont
Overview
Fairmont is a five-star luxury hotel. The goal was more bookings for its event spaces, and digital content that lived up to a five-star brand.
- Client
- Fairmont
- Industry
- Luxury hotels
- Scope
- Video content, lead generation and retargeting ads
- Confirmed event bookings in six months
- £50,000
The challenge
Guests planning an event at that level judge the venue long before they enquire. The content had to show the spaces as they really feel, and the ads had to put it in front of the people actually planning.
What we did
We produced high-quality video content of the hotel and its events.
We paired it with direct lead generation campaigns, so people could enquire straight from the ad, and retargeting to bring back everyone who had shown interest but not yet booked.
What changed
£50,000 from confirmed event bookings in six months.
Content worthy of a five-star hotel, with a direct route to enquire behind it. That combination turned interest into confirmed events.