The Challenge
The craftsmanship was extraordinary. The online presence was not. A workshop producing furniture of that quality had almost no visibility in the Lithuanian market. The right audience had no way of finding it.
Our Strategy
The content was built around the story behind the wood. Where it comes from. How it is worked. The people in the workshop with over 100 years of combined experience between them. Not product posts. Not price lists. The real thing behind the furniture. Paid social followed once the foundation was in place. Follower growth campaigns targeting interior designers, architects, and considered buyers across Kaunas. Cadence also planned and promoted the 9interjerai open day. A live event at the Kaunas workshop, bringing the audience into the space. Content, event strategy, and Lithuanian language promotion handled end to end.
What Made the difference?
The furniture already existed. The story behind it did not. Once the content started telling that story properly, the right people found it. Designers. Architects. Buyers who understood what they were looking at. That is what content does when it is built from the inside.
