The Bristol restaurant opening was handled end to end. A tuk-tuk drove through the city on launch day. Bristol watched it. Content captured the whole thing as it happened and spread across the city before people had even decided where to eat. Paid ads ran throughout the opening period, targeted locally, timed to build awareness and drive footfall on the day itself. The first day was packed. Edinburgh was different again. Thai Express mascots ran a 5K through the city. The whole campaign was built around that moment. Content that stopped people and made them pay attention. A city-wide campaign that did not look like an ad because it did not feel like one. Each campaign was built the same way. A real moment, captured properly, with paid social behind it to make sure the right people saw it.