Exec Jet

Luxury aviation. Captured properly

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Exec Jet

Luxury aviation. Captured properly

Back

The Challenge

Executive Jet Charter has operated in the UK private aviation market since 1994. A fleet built over thirty years. A client list that includes British Petroleum, Mitsubishi and British Aerospace.

Executive Jet Charter has operated in the UK private aviation market since 1994. A fleet built over thirty years. A client list that includes British Petroleum, Mitsubishi and British Aerospace.

Rolls Royce does not commission average photographers. Executive Jet Charter does not invite mediocre work back for a second project.

Our Strategy

Cadence was commissioned to produce photography for the Exec Jet sales brochure. Every detail of the interior. Every line of the design. Shot to the standard a Rolls Royce demands.

Cadence was commissioned to produce photography for the Exec Jet sales brochure. Every detail of the interior. Every line of the design. Shot to the standard a Rolls Royce demands.

Alongside the photography, Cadence completed a Matterport 3D walkthrough of the G450. An interactive experience allowing potential clients to move through the jet's interior online before ever stepping aboard. Content that worked as hard as the aircraft itself. Following the success of that project, Cadence was brought back to photograph the newest addition to the Executive Jet Charter fleet. A Leonardo AW139 helicopter, built in 2022. State of the art design & shot to match it.

What Made the difference?

Exec Jet does not commission average photographers. Executive Jet Charter does not invite mediocre work back for a second project.

Exec Jet does not commission average photographers. Executive Jet Charter does not invite mediocre work back for a second project.

This was not content built to introduce Executive Jet Charter to a new audience. It was content built to reaffirm what their existing community already knew. That this is a company that operates at the top of the industry. That the fleet reflects that. That every detail has been considered. The photography and the 3D walkthrough gave that community something they could share, revisit and use to make decisions. Content that felt as premium as the experience of chartering the aircraft itself.

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