The Challenge
A place this complete needs content that reflects every part of it. Not just the gym. Not just the spa. The whole thing. From the member who trains five days a week to the local who comes in for a pint on a Friday. Getting that breadth right across every channel is not straightforward. Ruskin needed a partner who could hold all of it together.
Our Strategy
Four content pillars built around the four core parts of the business. The gym. The club. The restaurant. The padel courts. Each one with its own voice, its own audience, its own reason to show up. All of it consistent with what Ruskin actually is. Email marketing campaigns achieving a 50% open rate. More than double the industry average. Not through clever subject line tricks. Through content people at Ruskin actually want to read. Centre Court Padel sits within the sports village and is handled as its own content operation within the wider strategy. A sport growing fast in the area. The content has grown with it.
What Made the difference?
At an average membership value of £70 a month, that growth is not a vanity number. It is a commercial result with a real figure behind it. Ruskin is not just a gym. It is a place the local community comes to. From serious athletes to people who just want a good evening out. The content reflects that range. And the membership numbers reflect the content.
The Results
0
0
0
