Eskedar Coffee

From Ethiopian heritage to Lithuanian household name

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Eskedar Coffee

From Ethiopian heritage to Lithuanian household name

Back

The Challenge

Eskedar Coffee is a premium Ethiopian coffee brand with four coffee bars across Vilnius, Lithuania.

Eskedar Coffee is a premium Ethiopian coffee brand with four coffee bars across Vilnius, Lithuania.

Every bean is sourced from high-altitude micro-farms, hand-picked and processed with precision. The brand carries a deep story of origin, tradition and craftsmanship. But that story was not being told online.

Our Strategy

Cadence built a content strategy rooted in culture. Not stock imagery and generic coffee posts. Real storytelling.

Cadence built a content strategy rooted in culture. Not stock imagery and generic coffee posts. Real storytelling.

We travelled across Vilnius to each location, spent time with the staff, learned their stories and captured content that showed the people and the process behind the brand. We filmed at the roastery, produced a clothing campaign and created product-focused content for their full coffee range. Every piece of content was designed to connect the audience back to Eskedar's Ethiopian heritage, the founder's journey and the community she has built in Lithuania.

What Made the difference?

Most coffee brands post pictures of latte art. We told the story of where the coffee comes from, who is behind it and why it matters. That is what made people pay attention.

Most coffee brands post pictures of latte art. We told the story of where the coffee comes from, who is behind it and why it matters. That is what made people pay attention.

Increased brand visibility across social media. Stronger recognition in the Lithuanian market. Content that reflected the real depth behind the business. Eskedar herself is often seen as a community leader, regularly featured across Lithuanian media outlets.

The Results

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